What do credits buy?

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Every AI task in Social Neuron has a transparent credit cost. Here's a breakdown so you can plan your usage.

**Ideas and Scripts: 1 credit each ($0.01)**. Using any of Ideation Station's four modes (Research, Brainstorm, Campaign, Trends) costs 1 credit per batch of ideas. Generating a script for a video costs 1 credit. This is deliberately cheap because ideas are the foundation of content. We want you to brainstorm aggressively without worrying about cost.

**AI Images: 15–30 credits per image**. Generating an AI image costs 15 credits for standard models like Flux or DALL-E, and up to 30 credits for premium models like Midjourney that produce higher quality. A photo carousel with 5 images would cost 75–150 credits depending on which models you choose.

**AI Videos: 80–200 credits per video**. A short-form video (15–60 seconds) costs around 80 credits with standard models. Premium models or longer videos cost more. Avatar Lab videos (talking-head videos with AI presenters) also cost around 80–100 credits. Long-form video generation costs more based on length and quality.

**Analysis and Research: 2–5 credits**. Using the research agent to analyze your content performance or generate insights costs 2–5 credits depending on complexity. This is deliberately cheap to encourage you to use insights in your decision-making.

**Avatar Videos: 80–150 credits**. Avatar Lab charges based on video length and avatar model. A 2-minute talking-head video is around 100 credits.

**Premium Models Cost More**. If you want to use a premium model (Sora for video, Midjourney for images, etc.), the credit cost is higher. The platform shows you the cost before you generate so there are no surprises. Easy Mode automatically selects the best value model for your task. Pro Mode lets you choose any model and see the cost upfront.

**Some features use minimal credits**. Publishing, scheduling, and distributing content to multiple platforms is free. Analyzing performance is free (the analysis itself costs credits, but viewing your analytics dashboard doesn't). The Video Editor is free. Editing text posts is free. You only pay for AI generation.

**Real-world examples**:
- Create and publish 1 idea, generate 1 video, create 1 image, publish to 3 platforms: 1 + 80 + 15 = 96 credits (96 cents)
- Monthly content plan: 30 ideas (30 credits) + 4 videos (320 credits) + 8 images (120 credits) + analytics (10 credits) = 480 credits total
- This fits easily within Pro (1,500 credits) or higher

**Why transparent pricing matters**. You can calculate exactly what your content strategy costs. You can decide: "Do I want 50 AI images or 4 AI videos this month?" and know the credit cost of each choice. This gives you control over your spending and helps you optimize your budget.

What do credits buy? | Social Neuron